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Gunawan Jusuf's Astute Outlook on Resource Scarcity

July 17, 2023

Gunawan Jusuf
Gunawan Jusuf
possesses an acute awareness of the critical significance natural resources hold, not just for his own business but for numerous others as well. This realization served as the driving force behind his authorship and publication of "Blue Gold," a compelling book that elucidates the global challenges pertaining to water—a resource indispensable to life and commerce, yet relatively scarce. The book serves as a poignant reminder of water's extraordinary value and importance, urging us all to improve water conservation efforts.

As the CEO of the Sugar Group Companies, Gunawan Jusuf has dedicated considerable efforts to foster substantial growth in a multitude of highly popular sugar products within Indonesia. Foremost among them is Gulaku, an esteemed brand synonymous with premium refined sugar. However, his purview extends beyond a single product, as he has expertly overseen the development and expansion of a diverse range of offerings. Given his role in guiding a collection of Indonesia-based companies specializing in sugar cultivation and refining, his deep concern for water resources is entirely understandable.